Daypay: Branding & Website
This is the series of branding pieces I prepared for a product I helped to create called Daypay. The product magically accelerates the payments and collections process. Rather than making a boring branding statement that focuses on trust and security, we chose to emphasize its magical nature. Accordingly, I’ve chosen bright jewel tones and utilized fun imagery that excites the user about the magic!
This is the sales site and app for Daypay. The sales site utilizes photographic imagery to visualize the brand statement “Magically accelerate the payments and collections process.” Likewise, the app itself utilizes magical colors to carry over the magical aesthetic.