Zappos Originals Store
Using the new design framework created by myself and my team, I created a new storefront to support the internal project, Zappos Originals. The purpose was to partner with certain celebrities and music personalities to support charities with a portion of sales generated through these special store experiences. This is the final design, featuring our launch partner, the duo Lion Babe.
On hover, the product reveals the celebrity's comment about what they like about the item. This creates a more personal connection between the customer and celebrity, which helps drive more interest in the selection and the products.
The page is designed responsively, allowing the grid to scale down, dropping columns to accommodate smaller screens.