Reestablished Weedmaps' research function from the ground up, including the industry's largest cannabis consumer survey and a proprietary customer-typing tool.

I believe research is too important to leave under-resourced, poorly organized, or easy to ignore — even when defending it costs political capital. This is the story of rebuilding Weedmaps' research practice from the ground up: resetting who led it, changing how the rest of the organization accessed it, and, eventually, staking my own credibility on putting a politically abandoned question back in front of the CEO.